Are you interested in starting your Software as a Service (SaaS) company? This blog post will guide you through the essential steps of spinning up a SaaS business, the potential costs, profitability, important considerations, and how to venture into this field even without prior experience. We'll introduce you to Airship. We specialize in building bespoke Software for SaaS companies.


How do I start a SaaS business?

Creating a SaaS company requires careful planning and execution. Here are the key steps to get you started:

  1. Identify a Problem: Start by identifying a specific problem or need that can be solved through Software. Research your target market to ensure there is a demand for your solution.
  2. Market Analysis: Conduct a thorough market analysis to understand your competition, target audience, and potential customers. Determine the unique value proposition that sets your SaaS product apart.
  3. Define Your Product: Clearly define the features and functionalities of your SaaS product. Determine how it will solve the identified problem and benefit your target audience.
  4. Build a Minimum Viable Product (MVP): Develop an MVP that showcases the core functionality of your product. An MVPP lets you demonstrate the base elements of your Software, gather feedback, validate your idea, and iterate on the product.
  5. Develop the Software: Once you have secured funding, assemble a team of skilled developers and designers to develop the full version of your SaaS product. Ensure you follow agile development methodologies for efficiency and flexibility, then conduct rigorous testing to fix bugs and ensure a seamless user experience.


How much does it cost to set up SaaS?

When setting up a SaaS business, understanding the costs involved is crucial for effective financial planning. Here are some key factors to consider:

  1. Development Costs: Developing a robust and feature-rich SaaS product requires skilled professionals such as software developers, designers, and quality assurance specialists. The cost of hiring these experts varies depending on their experience and location. The complexity of your product and the time required for development will impact the overall cost. Creating a detailed project plan and estimating the development costs with a scope in mind is advisable. At Airship, we can walk you through each stage in our Discovery process. 
  2. Infrastructure Costs: SaaS applications typically require robust and scalable infrastructure to handle user demand. This infrastructure will likely include servers, storage, databases, and networking components. Cloud service providers, such as Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform, offer scalable infrastructure solutions that allow you to pay for what you use. 
  3. Software Licensing and Tools: Depending on your product requirements, you may need to invest in software licenses and development tools. These costs include operating systems, development frameworks, project management software, version control systems, and various productivity tools. Consider both upfront costs and ongoing subscription fees when estimating your budget.
  4. Marketing and Customer Acquisition: Acquiring customers and establishing your brand presence requires practical marketing efforts. Filling your sales funnel includes digital marketing campaigns, content creation, social media management, search engine optimization (SEO), and advertising. 
  5. Ongoing Maintenance and Support: After launching your SaaS product, maintenance and support are vital to keep it running smoothly. Post-launch, attend to bug fixes, software updates, security patches, and customer support. Plan for the costs of maintaining and improving your product based on user feedback and evolving market needs.
  6. Legal and Compliance: Ensure you allocate a budget for legal services, such as incorporating your business, drafting contracts, and protecting your intellectual property. Additionally, consider compliance requirements, such as data protection regulations (e.g., GDPR or CCPA), and budget for any necessary audits or certifications.


It's important to note that the cost of setting up a SaaS business can vary significantly. While some entrepreneurs may bootstrap their initial development and start with a minimal budget, others may seek external funding to cover development, marketing, and operational costs. Consider your unique requirements, long-term growth plans, and available resources when estimating your budget.


Are SaaS businesses profitable?

SaaS businesses have the potential to be highly profitable. Their subscription-based revenue model, recurring payments, and scalability make them attractive for long-term profitability. Success is not guaranteed. Factors such as market competition, customer acquisition costs, customer retention, and pricing strategy determine profitability. Focus on value, retaining customers, and continuously improving your product to maximize profitability.


What are a few things you should remember while creating a SaaS company?

When creating a SaaS company, it's essential to consider the following:

  1. Customer-Centric Approach: Understand your customers' pain points and design your product to address their needs effectively. Regularly gather feedback and make continuous improvements based on user insights.
  2. Scalability and Infrastructure: Build your Software with scalability in mind. As your customer base grows, your infrastructure should be able to handle increased demand. Utilize cloud-based hosting services to accommodate scalability and provide a seamless experience to users.
  3. Security and Data Privacy: Prioritize the security of your customers' data. Implement robust security measures like encryption, access controls, and regular security audits. Comply with data protection regulations like GDPR or CCPA to build customer trust.
  4. Customer Success and Support: Provide exceptional customer support to ensure customer satisfaction and retention. Establish a robust customer success team that can assist users, address their concerns, and guide them in maximizing the value they get from your product.


How do I start a SaaS company with no software experience?

Starting a SaaS company with prior software development experience is challenging but possible. Here are a few steps to help you overcome the lack of knowledge:


  1. Learn and Educate Yourself: Learn about the SaaS industry, business fundamentals, and best practices. Read books, attend industry events, and connect with experienced professionals who can provide guidance.
  2. Collaborate with Experts and Mentors: Partner with skilled individuals with SaaS industry experience. These stakeholders may be co-founders, advisors, or consultants who can offer guidance and bridge the knowledge gap.
  3. Leverage Existing Platforms: Utilize existing SaaS platforms and tools to build your product to save development time and costs while leveraging the expertise of established media.


Starting a SaaS company is an exciting and challenging endeavor. By following the steps outlined above, conducting thorough market research, and being customer-focused, you can increase your chances of success in this competitive industry. Even if you lack experience, seeking guidance and leveraging existing resources can help you overcome financial and development obstacles.


At, we understand the intricacies of building bespoke Software for SaaS companies. With our expertise in developing scalable and secure SaaS solutions, we can help turn your vision into reality. Visit to learn more about how we design, build and enhance custom software solutions and how we can assist you in creating a successful SaaS product for your business.


Start with: What problem are you trying to solve? 

One of the activities we work through revolves around refining your problem statement. A problem statement is the key business problem that needs to be solved. In software development, it states “what has to be done” for a project to succeed. It does not say, “how it has to be done.”

We use the 5W’s + 1 H format as well as the SMART Framework when establishing a problem statement. In fact, you can draft your own problem statement by using our free download. This download will get you thinking through some of the questions and answers prior to starting your project.

Download: Problem Statement
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